Providing children with the proper information and right eating habits will not ensure this much needed social change. Parents even more so need to be informed, and just how may this be accomplished? Complete and informative materials children bring home from school and public education through mass media.(1) An effective approach directed to adults is that of a mass media, according to a study from the American Journal of Public Health, the impacts of mass media were critical in reducing smoking. (2)
Another successful example of mass media campaigns reviewed is a project by the World Health Organization (WHO) and the American Center for Disease Control (CDC), “Smoking Media Campaigns From Around The World Recommendations From Lessons Learned”, this collaboration evaluated media cessation campaigns and other tobacco related statistics of approximately 20 different nations. It is appropriate to acknowledge these campaigns were aimed to individuals who did not wish to discontinue their use of a particular substance. In fact, according to the report the targeted individuals were fully aware of the probability of failing to discontinue usage that they would seek out reasons to disregard the messages about cessation. The report stated the numerous campaigns were successful in reducing usage of the product by means of providing a combination of messages and the risks to users and non users. In regards to the challenges faced in disseminating the message, they are similar, yet the consequences of this particular product, has by far greater effects on humanity. Therefore, organizations like the FAO have concluded for example that international emissions targets will only be reached once the world reduces farming emissions without harming food security or economic development. (3)

(1) http://her.oxfordjournals.org/cgi/content/full/21/3/348
(2) http://ajph.aphapublications.org/cgi/content/abstract/98/8/1443
(3) http://www.fao.org/climatechange/49361@139922/en/